ChallengerX plc

About ChallengerX plc

ChallengerX plc, is a “SaaS 2.0*” monetization technology and digital marketing company serving sports clubs, players, and other influencers around the world. ChallengerX has developed industry relationships and proprietary technology that allows clubs and players to get paid via sponsorship for the photos and videos they are already producing and posting to their websites and/or to social media sites such as Facebook, Instagram, Tik Tok, Google, and LinkedIn. The Company’s main area of focus is amateur and semi-pro sports clubs and players, each of which has fans that the Company helps convert into recurring revenue streams with no associated upfront costs. For select larger clubs, ChallengerX also provides tokenization services, whereby a club owns and controls its own club-branded social token. This crypto asset will be used to incentivize and reward fans for supporting the club and building its following and brand, while eventually possibly becoming a valuable asset on the club’s and on ChallengerX’s balance sheet. Lastly, for many large and mid-sized clubs, ChallengerX plans to offer a bespoke service package to develop and build a club’s brand, gain additional higher-end sponsors, and source and sell club merchandise through a club-branded eStore operated by the Company. Traditional SaaS companies automatically charge their customers (typically monthly) for using their software; SaaS 2.0 companies charge their customers nothing, but instead share in the additional revenues their technology earns for their customers.