Good Life Plus PLC - Subscription and CLN conversion

For release: 07.00, 17 April 2025

Good Life Plus Plc

(the "Company" or "Good Life Plus")

SUBSCRIPTION TO RAISE £860,000

CONVERTIBLE LOAN NOTE CONVERSION

TOTAL VOTING RIGHTS

Good Life Plus Plc (AQSE: GDLF), an innovator in the luxury prize draw and rewards sector, is pleased to announce that it has raised gross proceeds of £860,000 by means of a subscription (the "Subscription") of 40,000,000 new ordinary shares of nominal value £0.001 each in the capital of the Company (the "Subscription Shares") at a price of 2.15 pence per share ("Subscription Price"), by Winforton Investments Limited ("Winforton"). Winforton is a private investment vehicle associated with Mark Blandford, the founder of Sportingbet Plc.

An application has been made for the admission of the Subscription Shares to trading on the Access Segment of Aquis Growth Market ("Admission") and Admission is expected to take place on or around 8.00 am on 24 April 2025.

The Company also announces that it has agreed that, immediately following Admission, the £1,000,000 of Convertible Loan Notes ("CLNs") issued on 8 January 2025 will be converted at the Subscription Price ("Conversion"). The CLNs were subscribed by Boatside Investments, a private investment vehicle owned by Mark Blandford and his family, and will convert in to 46,511,627 new ordinary shares in the Company ("Conversion Shares"). Admission of the Conversion Shares is expected to take place on or around 8.00 am on 29 April 2025.

The participation of Winforton in the Subscription and by Boatside in the Conversion both constitute related party transactions under Rule 4.6 of the AQSE Growth Market Access Rulebook. The Independent Directors consider that, having exercised reasonable care, skill, and diligence, the related party transactions are fair and reasonable as far as the shareholders of the Company are concerned.

Use of Proceeds

The proceeds from the Subscription will be used to accelerate the Company's next phase of growth. Key areas of focus include customer acquisition, brand and media partnerships, and platform development. Investment will support the continued evolution of Good Life's premium subscription product, with the aim of improving conversion, retention and average revenue per user. The Company will also target further expansion in digital infrastructure and content capabilities to underpin new revenue streams and deliver an enhanced user experience. These initiatives are aligned with the Company's strategy to scale quickly and sustainably across both B2C and B2B markets.

Admission and Total Voting Rights

Following the issue of the Subscription Shares and the Conversion Shares, the Company's issued ordinary share capital will consist of 898,561,607 Ordinary Shares. The figure of 898,561,607 represents the total voting rights in the Company and should be used by shareholders as the denominator for the calculation by which they can determine if they are required to notify their interest in, or a change to their interest in, the Company under the Financial Conduct Authority's Disclosure Guidance & Transparency Rules.

Charlie Chadd, CEO of Good Life Plus Plc, commented:

"We are very pleased to have secured additional investment from our largest shareholder. Their continued support is a strong endorsement of the progress we have made and the scale of the opportunity ahead. The funds raised will enable us to build on recent momentum, fast-track new initiatives, and deepen our brand and media partnerships.  With a growing subscriber base, record revenues, and an expanding product portfolio, we are well placed to capitalise on the market opportunities now presenting themselves."

This announcement contains information which, prior to its disclosure, was inside information as stipulated under Regulation 11 of the Market Abuse (Amendment) (EU Exit) Regulations 2019/310 (as amended).

The Directors of the Company take responsibility for this announcement.

- Ends -

For further information, please contact:

Good Life Plus Plc
Charlie Chadd, Chief Executive Officer | +44 (0)7500 929157

AQSE Corporate Advisor
Novum Securities Limited
David Coffman / Daniel Harris / Anastassiya Eley | +44 (0)20 7399 9400

Broker

Tennyson Securities

Peter Krens | +44 (0)20 7186 2030

Rosewood
Financial Media and Investor Communications
John West / Lily Pearce | +44 (0)20 7653 8702
goodlifeplus@rosewoodpr.co.uk