Good Life Plus PLC - CFO and Advisory Board Appointments

For immediate release: 1 November 2024

Good Life Plus Plc
(the "Company" or "Good Life Plus")
CFO and Advisory Board Appointments

Good Life Plus Plc (AQSE: GDLF), an innovator in the luxury prize draw and rewards sector, is pleased to announce the appointment of Richard Johnston as Chief Financial Officer, effective 1 November 2024.  Richard brings vast experience as a CFO across high-growth SaaS businesses, including Outplay Entertainment Limited and Overtier.  His appointment reflects the Company's commitment to strengthening its financial capabilities and scaling rapidly as it enters the next phase of growth.

Additionally, the Company is delighted to welcome Fraser Doherty MBE, co-founder and CEO of Beer52, to its Advisory Board. Fraser is a celebrated entrepreneur recognised for his expertise in direct-to-consumer marketing. At Beer52, he helped grow the business into the UK's largest craft beer club, now serving over 200,000 subscribers with unique monthly beer selections alongside the popular Ferment magazine. With a proven track record in customer engagement and retention, Fraser's insights will be invaluable as Good Life Plus enhances its brand strategy and subscriber experience.

Fraser's entrepreneurial journey began at age 14 with SuperJam, which became a household brand and made him the youngest supplier to major supermarkets. Beyond his business accomplishments, Fraser has committed himself to community initiatives, including SuperJam Tea Parties for the elderly. Honoured with an MBE for services to business, Fraser brings a wealth of knowledge and relevant experience to the Good Life Plus Advisory Board.

Both Richard and Fraser have been granted share options to align their interests with the Company's success.  Mr Johnston has been granted options over 2,000,000 Ordinary Shares of £0.001 each in the Company (the "Options").  These options will vest 12 months following his appointment and be exercisable at 2.5p per Ordinary Share.  Furthermore, Mr Johnston will be awarded further options on the 1^st and 2^nd anniversary of his appointment which will vest 12 months after the date of award and have a strike price reflecting the underlying share price at the time of award.  Further announcements will be made at the time of these awards.

Mr Doherty has been granted options over 1,120,000 Ordinary Shares of £0.001 each in the Company.   These options will vest 12 months following his appointment and be exercisable at 2.5p per Ordinary Share. 

Charlie Chadd, CEO of Good Life Plus Plc, commented:

"We are incredibly pleased to welcome Richard Johnston as our new CFO and Fraser Doherty to our Advisory Board, both of whom bring highly relevant expertise that will directly support our focus on rapid scaling, operational excellence, and deepening our customer relationships.

"Richard's experience in high-growth environments will be instrumental in accelerating our expansion and enabling us to build partnerships more effectively and at scale. His appointment is a strong endorsement of our momentum and business model.  Fraser is a widely respected figure in direct-to-consumer marketing, and his insights are already proving invaluable in shaping our approach to customer engagement and brand loyalty."

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This announcement contains information which, prior to its disclosure, was inside information as stipulated under Regulation 11 of the Market Abuse (Amendment) (EU Exit) Regulations 2019/310 (as amended). 

The Directors of the Company take responsibility for this announcement.

PDMR

Notification and public disclosure of transaction by person discharging managerial responsibilities

*The Company has also committed to issuing two further batches of options to Richard Johnston on the 12 month and 24 month anniversary of his appointment with exercise prices reflecting the prevailing share price at the time of grant. 

For further information please visit Good Life Plus Plc or contact:

Good Life Plus Plc                                                                                              +44 (0)7500 929157

Charlie Chadd, Chief Executive

Novum Securities Limited

AQSE Corporate Advisor

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